'Grip' alternative

Omi’s virtual photo studio:
creative autonomy

Omi’s virtual photo studio: total creative control

Grip's managed platform involves account managers and revision cycles. Omi puts you in control: a self-serve Virtual Photo Studio with unlimited renders straight from your browser.

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Why is Omi a better alternative to Grip?

Grip vs. Omi: tournaround time

Get your visuals in minutes, not weeks

Skip Grip’s revision cycles and account managers. Using Omi's self-serve Virtual Photo Studio, you get on-demand control of your entire production. Create scenes, customize every detail, and export to any ratio straight from your browser. With unlimited renders included, you keep up with content volume demands.

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Collage of 3D product renders by Omi: cosmetics in blue, green, blue, and pink

Grip vs. Omi: customizing scenes

Pixel-perfect creativity

Grip limits you to tweaking pre-set template elements. Omi gives you drag-and-drop control over camera angle, product positioning, props, and full authority over design, backgrounds, lighting, and more.

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Grip vs. Omi: commercial rights security

100% guaranteed IP rights

Avoid legal bottlenecks and rights concerns. With Omi you know for sure (and in advance) that you’re covered — with 100% IP rights globally and forever.

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Product photography of Jane cans on mobile, tablet, and billboard

3D flowers as accessories and a perfume bottle using a flower in a scene as a prop

6000+ included accessories

Add podiums for bundle shots, fruits & veggies for garnishment, or objects for size referencing. The props in our 3D library will never break, melt, or run out of stock.

Interactive 3D Viewer (new!)

Turn window shoppers into actual shoppers using interactive 3D. Users frequently see 16% higher cart value, 20% better conversion rates, and even 29% lower return rates.

Turn scenes into video

Expand your campaigns with video every time. Using Omi’s Video Maker, you can add or combine animations for your Omi scenes: camera paths, object movements, and dynamic lighting.

Comparing Grip and Omi

Grip

Omi

Immediate renders

Takes up to a week

No, takes up to a week

Takes up to a week

Yes (2 min)

Self-serve autonomy

No, CSM oversight

Yes

Guaranteed IP rights

Custom, limited

100% guaranteed

Unlimited renders included

Yes

Unlimited customization

Yes

Turn scenes into video

Yes

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A Virtual Studio in your pocket

Omi’s Virtual Studio is a complete product photography solution where you drag-and-drop 3D objects for photorealistic results in minutes.

Ship 20x more content. Create visuals for every SKU, every market, every campaign. Your entire catalog, visualized exactly how you want it, produced on a schedule you can manage.
Photorealistic visuals on-demand. The lighting, shadows, reflections, and textures are indistinguishable from classic pictures. Finally, brand-compliant content without production bottlenecks.
Instant export to any format. Creating a lead nurturing image? Grab an IG story and a video closeup while you're at it. One scene gives you unlimited options for export formats.

Ship 20x more content. Create visuals for every SKU, every market, every campaign. Your entire catalog, visualized exactly how you want it, produced on a schedule you can manage.
Photorealistic visuals on-demand. The lighting, shadows, reflections, and textures are indistinguishable from classic pictures. Finally, brand-compliant content without production bottlenecks.
Instant export to any format. Creating a lead nurturing image? Grab an IG Story and a video closeup while you're at it. One scene gives you unlimited options for export formats.

Ship 20x more content. Create visuals for every SKU, every market, every campaign. Your entire catalog, visualized exactly how you want it, produced on a schedule you can manage.
Photorealistic visuals on-demand. The lighting, shadows, reflections, and textures are indistinguishable from classic pictures. Finally, brand-compliant content without production bottlenecks.
Instant export to any format. Creating a lead nurturing image? Grab an IG story and a video closeup while you're at it. One scene gives you unlimited options for export formats.

Grip falls short on creative

control, speed, & ownership

Grip falls short on creative control, speed, & ownership

Grip's service model doesn't equip brands for high volume demands and 24-hour trend cycles. While partly automated, Grip's customers depend on CSM oversight for creative decisions. Plus, template-based production with limited customization may mean days of waiting for changes you need in minutes.

External dependencies

Grip is not self-serve. This means users can’t independently reposition products, adjust camera angles, or generate new assets on the fly. Instead, changes you need typically require a new turnaround cycle.

Limited customization

Template-based production limits your compositions to pre-set options with minimal flexibility. This risks a product catalog that's "close enough" instead of pixel-perfect.

Vague IP & usage rights

Grip's custom IP terms vary. Can you use these visuals globally? In next year's campaign? Across all channels? Legal bottlenecks compromise the deployment of your content strategy.

Alternatively, Omi offers creative

autonomy and 100% IP rights

Alternatively, Omi offers creative

autonomy and 100% IP rights

Omi's Virtual Photo Studio was built to eliminate bottlenecks without sacrificing brand or legal compliance. Customize any design element, prop, camera angle, and composition for photorealistic renders in minutes. No CSM queues, no template constraints, and no legal fine print.

“Thanks to Omi, creating all our product visuals, marketing content, and ads is much faster and easier”

— Cluutch agency & Dialect Fragrances
Read their story

“No more waiting weeks for a shoot to adjust an angle, lighting, or adapt a visual. Creation times dropped dramatically — and the platform is incredibly intuitive.”

— Julien, General Manager @ Misencil
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"With Omi, we show our products from all angles, which automatically reassures customers."

— Cédric Pons Polo, Artistic Director @ JOLT
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"Omi has created a real 'mood' around the brand, a true visual harmony. In a context where scrolling is intense, we stand out."

— Gwendal Tissier, Founder & CEO @ Maison Black Honey
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Start using Omi in 3 easy steps

3D mesh of Dialect Fragrance bottle, white background, and creative photo of stacked bottles on stone podium

Step 1.

Ship us your products

Step 2.

We model your products in 3D once (takes less than 2 weeks)

Step 3.

Stage your own Virtual shoots whenever you want

Frequently asked questions

What to expect when onboarding to Omi’s virtual photography.

“Does Omi have a free/trial plan?”

Yes. The free plan includes the use of the Virtual Studio, scene accessories, design templates etc. It does not include 3D models of your products (that’s for subscribers), or advanced add-ons like Video Maker, 3D Viewer, or Print exports.

“How does Omi integrate with our existing tools?”

Native integrations include: Canva, Shopify, Figma, Photoshop, and more. Syncing to these tools gives you access to Omi renders directly in the partner libraries. For custom solutions, use our API, Make, or Zapier.

“Can we migrate existing templates?”

You can upload images as flat backgrounds in your scenes. Alternatively, just re-create your scenes in 3D with Omi's drag-and-drop builder and accessories library.

“What support is included?”

Live chat support with responses typically within minutes. Plus, comprehensive educational and troubleshooting resources in our Academy and Help Center. Higher-tier subscriptions have dedicated support experts, training sessions, and bespoke asset creation.

Take creative control with

Omi’s Virtual Studio

Take creative control with Omi’s Virtual Studio

The self-serve alternative to Grip with visuals in minutes, complete customization, and guaranteed commercial rights to your content.

Request a demo

Create a free account

Features

Solutions