Maison Black Honey finally put an image to their scent

Their results at a glance

• 80% of the brand’s product visuals created with Omi

• 6 weeks saved on average for each seasonal campaign production

• Ahead of schedule for every planned campaign

• Over 100 unique scenes created to showcase products in diverse environments

• 9 out of 10 customers believe the 3D visuals are actual photographs

70% of Black Honey's customers buy without ever smelling their products — despite fragrance being their core offering. Then, how do you drive purchase decisions without actual noses in candles? The answer lies in the right approach to product photography.

“It's great to have accessories that ‘embody’ the scent, like violet flowers, cinnamon sticks, lemons… A concrete example is the ‘Coup de soleil - Calanques’ candle, which has a smell of iodine. Being able to stage my candle with visuals containing water, bergamot... it's magical. With Omi, we put an image to a scent!”
- Gwendal Tissier, Founder & CEO

Breaking free from physical constraints

Each Black Honey candle is linked to a specific destination or journey. "I need to showcase destinations, but I can't go to Tokyo for a packshot photoshoot!" Gwendal explains. "Omi is the solution that allows me to make my products travel without actually traveling."

With Omi, Black Honey creates a range of visuals from realistic to fantastical — a candle on a paradise island or among cherry blossoms in Japan — all while maintaining a cohesive brand aesthetic.

"I use Omi everywhere: on my website, on my Instagram, on my Pinterest, for my reseller website. Even with a professional photographer and a great camera, you can't match the quality of the 3D that you can generate through the Omi app."

In fact, customers often mistake the renders for professional photography. "At my place, 9 out of 10 clients think that Omi's results are real photos! I have been asked several times for the name of my photographer or studio."

Imagine their reaction if Gwendal had told them his "studio" existed only in his web browser.

“The Omi touch”

"Omi has created a real 'mood' around the brand. It has built a sort of universe around us, a true visual harmony. In a context where scrolling is intense, we stand out, and that is so valuable."

What Gwendal calls "the Omi touch" has become the visual cornerstone of Black Honey's identity, enabling the startup to create a consistent premium aesthetic, enter high-end retail locations, and produce hundreds of atmospheric visuals that would be physically impossible to photograph without an endless cycle of expensive photoshoots.

From reactive to proactive content creation

Before Omi, Black Honey was caught in a perpetual content crunch. "I was in the pre-Christmas period, I had just done a photoshoot with a professional photographer, but Christmas hadn't even passed yet and I had already exhausted all my photos and was already going to have to start over with another photoshoot... It was endless."

After changing to Omi’s Virtual Photo Studio, Gwendal works months ahead of schedule. "Now, I no longer wonder how I'm going to do my Christmas photoshoots. Starting from October, I have my thematic templates in the app, and I create my visuals in advance."

This forward planning extends to all seasonal campaigns. "I'm at least a month and a half ahead of schedule when it comes to producing seasonal content. I imagine my plans, I create my scenes, I anticipate. For key events, 2 and a half months in advance, it's all ready to go."