Misencil: 75% cost savings and 10x better ROI with Omi

Background

Canadian beauty brand Misencil specializes in eyelash extensions, lash lifts, and eye care products, building its reputation on quality, innovation, and safety over 20 years.

Despite their success, Misencil faced a common challenge: traditional photo shoots were eating up time and budget while limiting their marketing agility.

As a team of just 20 people, every shoot meant the entire marketing team was blocked for days — one full day of shooting plus two more days of preparation. That's 3 days where 4-5 people couldn't work on anything else.

The problems kept piling up:

• Rigid planning schedules that prevented real-time adaptation

• Expensive, complex IP rights that varied by platform and budget (social media, magazines, TV had different agreements)

• Zero video content due to prohibitive costs

• Using "good enough" visuals that didn't match their brand standards

When Misencil discovered Omi, they saw an opportunity to break free from these constraints.

In just weeks, they cut production time from 2-3 weeks to 2 days (7.5 times faster), started producing video content for the first time, and could finally create visuals whenever inspiration struck.

This is how Misencil transformed their visual content production and gave their marketing team the tools to stop working against the clock.

The challenge

Every product launch or packaging update meant arranging new packshot photography, which triggered the same exhausting cycle:

• Studio rentals

• Scheduling and organization

• Major logistics and transportation challenges

• Multiple rounds of editing and approvals

• Complex rights management

Video production was even worse.

The budgets were massive, the timelines stretched for weeks, and the ROI rarely justified the investment. As a result, Misencil produced virtually no video content — a significant disadvantage in today's social-first market.

The lack of agility was costing them opportunities. Instead of adapting content to market needs in real-time, they were locked into rigid planning schedules months in advance.

"We had to use visuals that weren't fully aligned with our brand image — simply because they were 'good enough' and better than having nothing at all."
— Julien, General Manager @ Misencil.

Partnering with Omi

Misencil needed to produce high-quality visuals faster and without blowing the budget or sacrificing the quality their brand demanded.

The process began with ordering Digital Twins of their product range from Omi. These are photorealistic 3D models that capture every detail, from packaging textures to label finishes.

"The Omi team is extremely responsive. After sending our products, we received highly detailed 3D models very quickly. You can tell there's a real obsession with quality — which is critical in the beauty industry."
— Julien, General Manager @ Misencil

The 3D models would become the foundation for creating unlimited visuals in Omi's Virtual Photo Studio. That’s the browser-based environment where Misencil would drag-and-drop objects in scenes, adjust lighting, and generate both photos and videos from the same setup.

Misencil uses lemons to accessorize this scene with summer lifestyle vibes. With Omi's free library of over 6.000+ 3D assets, you can create any mood for any scene.

New creative autonomy

With Omi's Virtual Studio, Julien and his team discovered something they'd never experienced before: complete creative freedom.

"No more waiting weeks for a shoot to adjust an angle, lighting, or adapt a visual for a campaign. Creation times dropped dramatically — and honestly, the platform is incredibly intuitive."
— Julien, General Manager @ Misencil

Where traditional shoots required blocking out the entire marketing team for days, now each person could create independently:

"Each member of the team can create at the same time from the same template, and exchange ideas," notes Julien.

"We produce over 10 times more visuals because when we create a campaign, it's so easy to just move the camera with the same product and take a new render."

The constantly updated library of templates and themes within Omi — seasonal events, holidays, new trends — meant they never ran out of inspiration.

Results across the board

After switching to Omi’s Virtual Studio, Misencil finally saw the changes they needed (and then some).

Time savings

What once took 2-3 weeks now takes 2 days. The marketing team reclaimed 3 full days per shoot that previously went to planning and execution. Time between shooting and final edits? Completely eliminated.

Content volume

From 15 photos per expensive shoot, Misencil now produces 30-40 visuals monthly at no additional cost per image. Each campaign setup yields multiple angles and variations with just a few clicks.

Cost efficiency

Traditional shoots cost €3,000 for a single day. With Omi, Misencil achieved a 75% cost reduction while gaining unlimited usage rights. "We know that a photoshoot could easily cost 4 times the budget of a simple monthly subscription with Omi, so we've been clients for years now!" says Julien.

Video breakthrough

Video production went from zero to weekly. 360° product views and dynamic lighting videos became regular content pieces, with quality that matches their brand standards.

100% IP rights and ownership

"We used to have to pay a lot to own the rights to the pictures. When you don't pay that amount (3000€) it's like the pictures are your product but you don't own the right to use it. Now with Omi we have all rights and don't have to deal with that at all."
— Julien, General Manager @ Misencil

With Omi's Virtual Studio, those complications disappeared entirely. All visuals come with full usage rights across all platforms and regions in perpetuity.

Beyond digital applications

While digital channels saw immediate benefits, Misencil discovered Omi visuals worked brilliantly across all touchpoints:

• eCommerce: complete product page overhaul with consistent, high-quality imagery

• Email marketing: fresh visuals for every newsletter

• Social media: platform-specific content variations

• Retargeting campaigns: quick creation of new creative assets

• Event marketing: large-format prints for trade shows with 18,000+ attendees

"We can adapt, change decisions, ideas and improve things just with a few clicks!" notes Julien.

"I can turn my idea to reality faster than I ever did before"

For Julien, who brings over 10 years of marketing experience from major industry players, the impact goes beyond metrics:

"I love using Omi myself because I can turn my idea to reality faster than I ever did before — even when I worked for the biggest groups in the industry."

The integration with Canva smoothed the workflow even more: "The integration with Canva is mind blowing because it’s so easy to use any kind of visual instead of downloading and uploading, which is kind of a nightmare."

The ROI speaks for itself. "Thanks to more visuals we can create more efficient ads, so we can sell more. I would estimate we get around 10x more ROI compared to physical shoots."

"Omi is like a hidden gem, a well-kept secret to improve visuals and brand recognition in just a few clicks," he concludes. "Go for it without hesitation. The quality is outstanding, and the return on investment is immediate."