Cluutch agency & Dialect Fragrances: +74.4% increase in conversion rates by switching to Omi.so

Background

Dialect Fragrances, a young brand launched in 2022, offers vegan, sustainable, and accessible alternatives to iconic luxury perfumes.

With over 40,000 customers and a strong presence on TikTok and Instagram, Dialect has grown rapidly.

For a long time, Dialect relied on slow, costly product photo shoots which limited creativity and reduced operational efficiency.

But when Cluutch changed their client’s approach to visual content creation, the impact was immediate: within just a few weeks, the brand significantly increased its conversion rate, streamlined its workflow, and drastically cut production costs.

Read on to discover how Cluutch and Dialect Fragrances transformed product pages, ads, and email marketing by adopting Omi’s Virtual Photo Studio.

The challenge: production bottlenecks

Every traditional photo shoot came with recurring logistics and budget challenges:

• Studio rentals

• Dedicated teams

• Long production timelines

• High costs

Each new fragrance or seasonal variant required starting the process from scratch…

Dialect had hit a ceiling: costs were rising faster than revenue, and the website’s conversion rate was stuck at below 2%.

For a digital-first brand that relies heavily on eCommerce, that situation was no longer sustainable. Dialect needed an alternative way to produce content that could eliminate bottlenecks without compromising on quality.

Partnering with Omi

Cluutch stepped in to find a solution. After hearing about Omi on Reddit of all places, they decided to give it a shot.

Starting off, Omi created Digital Twins (photorealistic 3D models) of around 20 of Dialect's signature bottles, including Amber Infusion and Orchid Spice.

Digital Twins capture every detail: the glass, the reflections, the colors, even the subtle textures of the labels. These would then be used to produce visuals in the Virtual Studio (more on that later).

However, the point wasn’t to replace photo production for its own sake; it was about reaching new goals.

So to measure the impact of the new workflow, Cluutch and Dialect set clear objectives:

• Push conversion rates up 18% within 3 months

• Cut the average visual production time by 75%

• Improve social media engagement by 30%

• Deploy assets fast enough to support new fragrance launches

A new workflow in action

With the Digital Twins in place, Cluutch used Omi’s drag-and-drop Virtual Studio to build three distinct visual environments.

• A natural, floral, and luminous aesthetic

• A sleek, urban, contemporary look

• A minimalist, chic, and elegant setting

These scenes acted as flexible templates. With Omi’s drag-and-drop interface, Cluutch could swap in different bottles, accessories, and backgrounds in seconds — enabling rapid production of seasonal variants, ad creatives, and on-brand content for every touchpoint.

With just two clicks, any object (whether product or scene accessory) could be swapped for another with pixel-perfect alignment, making it easy for Cluutch to produce catalogs or series of consistent shots without worrying about inconsistencies.

Thanks to this new workflow, Cluutch could:

• Create product visuals directly in their browser — eliminating the need for physical photo shoots

• Create variants (new camera angles or settings) at a moment’s notice

• Produce seasonal or localized variants for campaigns and promotions

• Generate fresh imagery for newsletters in minutes

• Develop Meta ad creatives much faster — running multiple campaigns without compromising on design quality

New visuals were immediately deployed across all channels to start gathering results for their objectives:

• eCommerce: enriched product pages and immersive homepage banners (including using dynamic product videos)

Cluutch used Omi’s Video Maker to turn scenes into videos in just minutes. They combined camera paths, object movements, and dynamic lighting for a slick look across their socials.

• Social media: top-notch content for Instagram and TikTok

• Email marketing: visually rich newsletters powered by Omi content

• Ads: faster production of campaigns with clear integration of each product's key selling points

The client's channels finally matched. Teams had full control over production. No more waiting. No more deadline nail biters.

Omi’s free library of 6.000+ 3D props enabled Cluutch and Dialect to match the scene decorations with the fragrances' ingredients.

The results spoke for themselves. Dialect's marketing performance took off, and Cluutch could produce whatever was needed, whenever it was needed. Product shots, social content, video — everything was just a few clicks away.

Results: exceeding the objectives

As mentioned earlier, in just three months of using Omi, Cluutch helped Dialect achieve impressive results:

Conversion rates: +74.4%
Before Omi: 1.76%
With Omi (3 months): 3.07%

Visual production time: 75% faster
Before Omi: 3 weeks per product
With Omi (3 months): 5 days per product

Social engagement: +30%
Before Omi: 5%
With Omi (3 months): 6.5%

“Before Omi…”

Switching to Virtual Photography with Omi changed everything for Dialect Fragrances.

“Before Omi, producing product images and ad creatives took a lot of time and was expensive. Today, thanks to Omi, creating all our product visuals, marketing content, and ads is much faster and easier.”
— Cluutch

They keep using Omi

Thanks to the great leap in efficiency and budget, Cluutch has been able to roll out new high-quality visuals across every channel for their client:

• Product sheets: immersive images that increase user engagement and conversion rate

• Ads: quick creation of images clearly integrating USPs, optimized to maximize advertising performance

• Email marketing: attractive product visuals that increase open and click rates

With Omi, Cluutch has a reliable tool to organize client projects, prep campaigns and capture trends on-demand, create template designs, and generate photorealistic visuals in minutes. The Virtual Studio makes it easy to scale content production without growing the team — enabling Cluutch to serve their client within deadline without sacrificing creative control or quality.

Cluutch & Dialect Fragrances have found their stride — and completely abandoned traditional photo shoots in favor of Omi for all marketing needs.