High-Quality Product Imagery in eCommerce and Brand Marketing — How to Get it Right | Omi.so

Best practices for creating high-quality product images

Nail the basics

When it comes to product photography, three elements make or break your image: lighting, angles, and backgrounds. According to the 2023 Silesian University study, shoppers are scrutinizing these details more than ever:

• 82% notice differences in lighting quality

• 67.7% assess image saturation

• 64.7% evaluate contrast levels

• 61.8% pay attention to color accuracy

Traditionally, perfecting these elements meant hours of studio setup and endless tweaks. But virtual photography is changing this. In Omi's Virtual Studio:

• Lighting can be adjusted with precision to highlight product details

• Multiple angles can be captured from a single 3D model

• Backgrounds can be swapped instantly from a library of hundreds of options

The goal? To create images that bridge the gap between digital browsing and physical confidence — giving customers the next best thing to holding the product in their hands.

Adapt to different formats

Here's something every eCommerce brand knows: different platforms have different demands. Your website needs high-res product shots around 2000px wide. Instagram wants square crops at 1080x1080px. Email banners might need to be wide but slim. And marketplaces like Amazon? They have their own specific requirements entirely.

Traditionally, this meant either:

• Ordering multiple versions of every shot

• Manually cropping and resizing images later

• Losing quality in the process

• Paying extra for each format

But here's where virtual photography changes everything. With Omi's Virtual Studio, the same scene can be instantly exported in any format you need:

• Crisp packshots for your product pages

• Square crops for social media

• Wide banners for your homepage

• Vertical shots for Stories

• Different angles for marketplaces

• Even animations for ads

No more compromising on quality, no more waiting for new versions. Just set up your scene once, then export it however you need it. When your social team needs a new format? It's just a click away.

Stay consistent across channels

Moët Hennessy's approach to visual consistency shows what's possible when you get this right — and when you use Omi’s Virtual Studio. Across nine wine houses, they maintained perfect brand standards by:

• Saving exact lighting setups for reuse

• Creating pre-approved scene templates

• Establishing clear visual guidelines

• Sharing resources globally

• Enabling local customization without compromising quality

Test faster, sell more

The most successful brands treat their product imagery as a creative canvas rather than a technical challenge. This means:

• Testing multiple creative directions quickly

• Trying different lighting setups instantly

• Creating variations for different markets

• Comparing options side by side

• Launching stronger content, faster

In traditional photography, every creative test means another studio day and another round of costs. Virtual photography changes this equation: one 3D model becomes the source for unlimited creative iterations, letting teams experiment freely without the traditional trade-off between creativity and budget.

Tailor your targeting

When Daan Tech marketed their compact dishwasher, they faced a unique challenge: different customers loved their product for entirely different reasons. Their solution was to create targeted visuals for each audience:

• Kitchen integration shots for home design enthusiasts

• Eco-friendly feature highlights for sustainability-focused buyers

• Mobile-focused scenes for van life customers

• Technical detail shots for specification-driven shoppers

The result? They achieved a perfect 5/5 quality rating while creating three times more content than they could with traditional photography.

Consider context (and culture)

The key to effective lifestyle imagery is balancing aspiration with authenticity. But here's the challenge: how do you create that perfect kitchen shot for Germany, adapt it for Chinese New Year, and then transform it for a summer campaign in Brazil — all while keeping your brand consistent?

Virtual photography makes this possible. As Moët Hennessy discovered, you can create pre-approved settings that maintain perfect brand standards while allowing local teams to customize. They even had Omi model a specific chair that perfectly captured their aesthetic (fun fact: that chair still lives in Omi's office!).

Do:

• Match environments to your audience — from minimalist apartments to rustic kitchens

• Keep lighting consistent across every variation

• Show products in real-world scenarios

• Add seasonal touches (Endro Cosmétiques updated their entire site for Christmas in just two days)

• Maintain your brand's visual identity across markets

Don't:

• Over-complicate scenes

• Mix inconsistent styles

• Ignore cultural preferences

• Let backgrounds steal the show

• Sacrifice product clarity

And here's the best part: Omi's assets libraries have thousands of scene props and contextual backgrounds for both creative product photography and classic white background shots. Whether you need a Mediterranean terrace bathed in golden light or a cozy winter setting with just the right festive touches, they're all at your fingertips.

Challenges in producing high-quality imagery

The traditional approach to product photography faces three major hurdles:

1) Traditional shoots drain resources

• Multiple team members required

• Complex equipment needs

• Extensive post-production time

• Revision cycle management

• Storage and file handling

2) Consistency is a constant struggle

• Varying studio conditions

• Multiple photographer styles

• Seasonal lighting differences

• Different retail requirements

• Cross-platform variations

3) Adapting to markets and platforms leads to costly delays

• Slow response to market changes

• Difficult spec updates

• Costly seasonal refreshes

• Complex marketplace compliance

• Limited testing ability

But what if there was a way to bypass these traditional constraints entirely? Leading brands are discovering that virtual photography — where a single 3D model becomes the source for unlimited shots — is transforming how product imagery is created.

Bye-bye, bottlenecks: why brands are switching to Omi’s Virtual Studio

Here's how Omi's Virtual Studio transforms the product photography process:

Create endless shots from one model

One 3D model becomes the source for unlimited shots. Teams can:

• Create new angles instantly

• Test different lighting setups in minutes

• Generate variations without reshoots

• Produce content for every channel from one source

Cut costs without compromising quality

With virtual photography:

• Less than $1 per image versus $50+ traditionally

• No equipment or studio rental costs

• Eliminate shipping and handling expenses

• Reduce team time investment by 70%

Scale content without breaking a sweat

The numbers tell a clear story about what's possible with virtual photography:

• Launch products globally without physical samples

• Create content for every seasonal campaign in days

• Support unlimited retail partners with custom assets

• Adapt content instantly for regional markets

• Scale production without increasing headcount

Adapt and grow in record time

Daan Tech demonstrates the power of adaptability:

• Created 3x more content with Omi

• Achieved 5/5 quality ratings

• Fed every channel with fresh content

• Responded to market opportunities instantly

Here's what we've learned: winning at product imagery isn't about having the biggest studio or the fanciest equipment anymore. It's about having the freedom to try new ideas, respond to opportunities instantly, and never worry about the meter running on studio time.

The brands pulling ahead aren't necessarily the ones with the deepest pockets — they're the ones who can test ten different ideas before lunch and spin up a holiday campaign in an afternoon.

To start creating product imagery with Omi, you may want to check out the free version of our Virtual Studio. This includes everything except custom 3D models of your product (that’s what the subscription is for). That way, you can experience the magic of studio quality photography without leaving your desk. When and if you’re ready, it’s easy to order 3D models of your products.