Endro Cosmetiques: visual content production at scale

Created in 2019, Endro Cosmétiques is a Breton company that offers natural and environmentally friendly beauty products. Aude Kermadé, Digital Content Creator at Endro, shares her feedback after two years of using Omi.

“We were one of Omi’s first clients! What attracted us right away was the promise: creating high-quality visuals very quickly and easily. We can say that the promise was kept! Omi is super easy to use, and the team is very responsive: any initial issues were quickly resolved. Today, we are very satisfied with the solution. It has changed our lives!”

Life Before Omi

Handcrafted Shoots...

Before Omi, we did a lot of “homemade” photo shoots, but we were not satisfied with the quality of our packshots. We have a camera and some basic lights, but it’s not enough to get results worthy of a professional photo studio.

If we had wanted to continue doing our packshots ourselves, we would have had to invest in a room dedicated to shoots, blackout curtains, professional lights, light reflectors... This represented a significant investment in terms of time and money.

... and Time-Consuming

When we did our homemade packshot shoots, it always took us a lot of time. We had to set up the studio and accessories each time, then take the photos... Since we always took multiple photos, we then had to sort through them, edit them, and then export the images in the correct format. It was very time-consuming!

👉 Omi has changed our lives. It’s a real time-saver. We get a perfect packshot photo in just 5 minutes, which we can export directly in the desired format.

(Psst — Tim & Lea here from Omi's content team. If you want to try making packshots yourself using the virtual photo studio, click right here (it's free)!)

Omi is perfect for packshots but also for creating “bundles.”

When we want to shoot packs, we need to have all the products on hand, which is not practical... With Omi, it’s much simpler: since each product is individually modeled, we can create packs much more easily by inserting the products into the same scene. In 2 minutes, we have our bundle visual!

Bundles are very effective in increasing the average cart value and are attractive during holiday periods. For Christmas, we created various gift sets very easily with Omi.

Better Organization Thanks to Omi

Since we started using Omi, our content creation has become much more streamlined!

At Endro Cosmétiques, two of us use the application.

My colleague Kelly Martos, also a Digital Content Creator and photographer, focuses more on content creation with Omi. She enjoys creating new scenes in just a few clicks.

Most of the time, I just build on her creations when I need to create a visual. It saves a lot of time!

We often get inspired by each other's Omi outputs, which also allows us to have always homogeneous content perfectly aligned with our brand image without needing to coordinate.

Omi also allows for great autonomy thanks to its ease of use. If Kelly is not available, I can take over. We are not dependent on one person to create our product visuals.

(Psst — Tim & Lea here from Omi's content team. While Kelly's designs belong to her team and Endro, you can play around with our homemade templates and see what that's like. Create a free account here.

Challenge #1: An Engaging Site with Polished Visuals

Adhering to Endro Cosmétiques' Brand Image

Initially, our CEO feared that Omi’s renders would be “too” perfect for the artisanal image we wanted to convey.

In the end, Omi adapted very well to our needs, and the visuals are ultra-realistic. Thanks to the retouching capabilities of the application, we achieve the final result we like, which aligns with our brand image.

We need to build consumer trust, and visuals play a significant role in that. We want our photos to be high-quality and reflect the quality of our products. For our brand image, we cannot settle for “average” visuals!

We have a very minimalist and clean style to reflect the natural aspect of our cosmetics. We manage to convey this image with Omi simply by creating minimalist scenes that we enhance with accessories from the library: flowers, plants, etc.

(Psst — Tim & Lea here from Omi's content team. To check out minimalist (and other) scene templates, click here to create a free Omi account, and see what looks on brand for you!)

A Uniform Site...

Our biggest problem during packshot shoots was the lighting, which was never the same in all the photos. Our photo studio is also very minimalist, and we favor natural light photos. Unfortunately, a passing cloud can disrupt our uniformity. On the site, you could see that the photos were not identical, and it didn’t look “clean.”

With Omi, it’s much simpler. We create our scene, set the light as we want, and always have identical colors in every packshot.

One of our favorite features is the ability to swap products within a scene without changing all the settings. It saves us a ton of time for packshots!

With Omi, we achieve a homogeneous and flawless result, which was almost impossible with our packshot shoots.

👉 Thanks to quality packshots, we ensure that our brand image is maintained on our site as well as on the marketplaces that sell our cosmetics, to which we send our visuals.

... and Perfectly Adapted to Seasonality!

For us, it’s very important to adapt our communication materials to seasonal events to create novelty and increase sales. Christmas is the most important period for us. We adapted many visuals specifically for the holiday season:

• Product pages,

• Hero banner,

• Ads…

For Christmas, we kept the clean look that characterizes us by choosing solid backgrounds. And for a festive touch, we added accessories available in Omi’s library: fir branches, sand-colored Christmas balls, and some golden touches...

With Omi, we can very easily contextualize our products according to the season while remaining consistent with our brand image.

👉 Adapting the entire site for Christmas took us 2 days, which is quite short given that we have many products, routines, and gift sets!

(Psst — Tim & Lea here from Omi's content team. We have literally hundreds of scene templates for lots of seasons. Create a free Omi account here and see if something feels jolly.)

Challenge #2: Deploying the Brand Image and Feeding All Channels with Content

Having a homogeneous visual identity across all our media is very important to us, so the brand is easily recognizable.

Omi allows us to continue this work of unifying our channels, which we had already started with the site and marketplace packshots.

On Social Media

We are very active on Instagram, an important channel for us. We mix human/lifestyle content with Omi visuals to present a product or illustrate a tip, for example. The Omi renders blend perfectly with other photos and allow us to have a harmonious feed that aligns 100% with our brand image.

But Also in Ads

We use Omi a lot to create our ads on Meta and Instagram.

Omi allows us to achieve a clean, brand-aligned look, making it easy to add our ad copy. It's simple but, most importantly, effective.

👉 8 times out of 10, our best-performing static ads are OMI visuals!

In Emails

We send a newsletter to our prospects every week to highlight current products. We use Omi packshots to entice them to explore the range. With Omi, we can export all our visuals in webp format, which ensures good quality and reduces image size. This is very useful for optimizing the deliverability of newsletters, which depends on image size.

And Even in Print!

We fully leverage Omi visuals, even using them for print formats.

We have used the cut-out products on Omi for our various flyers and brochures, which we send to our B2B resellers as well as our B2C customers.

👉 The quality is top notch; we are very satisfied with how our products look on paper.

My Favorite Feature…

Being able to integrate an existing photo as a background to create an immersive scene is a feature we find amazing.

It particularly saved us during the launch of our new face creams. We were supposed to shoot at the beach, but unfortunately, it rained all week. It was impossible to do the shoot...

Thanks to Omi, we were able to import a lighthouse photo (which we already had in our library) for the background. We simply added some rocks and our 3D products in Omi, and the result was stunningly realistic. It's magical!

(Psst — Tim & Lea here from Omi's content team. In addition to uploading your own background, can also AI-generate backgrounds, and do other cool stuff. Create a free Omi account here and try it out.)

Results

• 1 day VS 5 minutes with Omi to create a packshot photo

  
  

• 2x more content created 👉 "Before Omi, we didn't take photos for our product pages following seasonal themes. Now, we can easily adapt all site content for Christmas or Black Friday."

  
  

• 100% of Endro's channels fed with Omi content

  
  

• Packshot photo quality: 3/5 before VS 5/5 with Omi 👉 "Apart from investing in a professional studio, we couldn't do better!"

Omi has changed our lives. We are very happy with the tool. In 2024? We will simply continue creating all our visuals with Omi!

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If you want to try Omi's virtual photo studio for yourself, create a free account right here!