L'Oréal meets surging content demands with Omi’s Virtual Photography

Challenges on multiple fronts

L'Oréal experienced the same operational headaches most brands do.

• eCommerce PDPs: in-house shoots were hard to book with limited output

• Social media: escalating high-volume needs

• Multi-geo versioning: limited adaptability of campaign content

• Internal communications: frequent need for visuals for leadership presentations and product launches

• CRM & newsletters: fresh email marketing content

• Costs: global content costs rising, with zones seeking local solutions

The bottlenecks compound when you're dealing with a whole portfolio of brands, each with distinct creative direction:

"We have iconic brands at L'Oréal, and they're all different, each with very different creative environments," the team explains. "What matters to us is being able to bring all these creative worlds online and ensure the quality always meets expectations."

Switching to Omi: Photorealistic renders without AI reproduction errors

L'Oréal found their solution in Omi's Digital Twin technology — pixel-perfect 3D models that capture every product detail, from packaging textures to label finishes.

"What's interesting for us about Omi is the digitalization technique for our product packs and the high-quality rendering," they note. "It's very important because it's what allowed us to easily integrate it into our team workflows."

The platform eliminated traditional production barriers. Working in Omi's browser-based Virtual Photo Studio, teams would simply drag-and-drop products and 3D accessories into scenes, adjust lighting, and even grab videos from the same setup.

No logistics, no studio, no ordering props, no equipment.

The intuitive tools and pre-sets meant any creative could apply approved brand guidelines at scale — all while guaranteeing perfect photorealistic quality and consistency.

Adobe Firefly + Omi = solving the Gen AI accuracy challenge

While Generative AI excels at imaginative imagery, it can't accurately reproduce products. This makes it unusable for product visuals alone.

Teams at L'Oréal solved this by combining Adobe Firefly with Omi.

They used Firefly to generate beautiful branded backgrounds. Then, they applied Omi's Digital Twins for product integration — having uploaded the Firefly images as scene backgrounds. This allowed them to keep the approved design plus be able to customize the scenes for unlimited variants of renders.

Omi's pixel-perfect Digital Twins technology is the only solution for this, because all the physical properties of the product are woven into the model itself, then rendered photorealistically.

The result: speed, control, and quality without risking product misrepresentation.

"Today, with Omi, we're able to use Digital Twins, perfect 3D renderings of our products, without any Gen AI reproduction errors. And what's valuable for us is the ability to combine them with backgrounds and all the environments we can create using Gen AI for our brands."