MyVariations lowered their budget for higher performance | Omi.so

Brothers Alexis and Martin Thiebaut are making waves in the French dental market with MyVariations — an electric toothbrush brand that brings minimalist design and high-performance tech to the bathroom shelf.

Their brushes oscillate at 40,000 vibrations per minute, with five brushing modes, a two-minute timer, and a battery that lasts a full month on a single charge. And they look cooler than any toothbrush you've ever seen: Slimline. Minimalist. Designed to complement any color of bathroom.

With design and engineering at the heart of their product, Alexis and Martin knew their visuals needed to reflect the same high standards. But as a small team with a lean budget, they faced a familiar challenge.

Physical photoshoots were the problem

The MyVariations team used to struggle with the logistics, planning, and control issues that come with product photography:

• High costs. On average, a photoshoot costs €2,000 for around ten pieces of content — a strain on any small company's budget.

• Slow turnaround. Coordinating shoot logistics meant weeks of delay for each visual update.

• Limited flexibility. One shoot produced one look. New seasons, campaigns, or channels meant starting from scratch.

It drained the budget, extended timelines, was creatively limiting — especially for a product whose value is partly tied to its visual appeal.

Virtual photoshoots are the solution

Fortunately, Alexis and Martin discovered Omi's virtual product photography — giving them the flexibility and polish they were looking for, at a fraction of the cost.

"Omi allows us to create content continuously and incredibly easily, without needing to go through photoshoots that are sometimes tedious and very expensive."
— Alexis Thiebaut, Co-founder @ MyVariations

With Omi, they quickly built a full suite of product visuals from realistic 3D models of their toothbrushes in three colors.

They now use Omi almost daily to generate product photos and videos for all their channels: from social media to email campaigns to their eCommerce website.

Meeting seasonal demands with on-demand content

For a small brand like MyVariations, keeping marketing content fresh and seasonally relevant used to mean choosing between budget-breaking photoshoots or recycling old visuals. Not anymore.

The MyVariations team now creates content daily across all their marketing channels. With hundreds of pre-made templates in Omi's library and thousands of props in Omi's Virtual Studio, they can create visuals in a variety of settings and moods — in minutes. Better yet, they can easily swap, move, and adjust objects in the 3D environment, allowing them to tweak or adapt their existing visuals rather than starting from scratch each time.

This flexibility has proven especially valuable for seasonal marketing campaigns, allowing them to quickly adapt their visual strategy throughout the year:

"For Christmas last year, we created product images using a pre-made template on Omi with a fireplace and a fir tree. This meant we could easily change the hero image of our homepage during this period." — Alexis Thiebaut

With Omi's flexibility, MyVariations keeps their marketing fresh through every season. Their social feeds, email campaigns, and website all get timely visual updates for holidays and promotions — without the photoshoot price tag that used to hold them back.

High-end results without the high-end budgets

The performance impact has been remarkable. According to Alexis: "Omi has allowed us to create super ads, whether for scroll-stoppers or CTAs, that really catch attention and outperform our previous visuals." These high-performing advertisements have become a cornerstone of MyVariations' marketing strategy.

Premium visuals are no longer reserved for brands with massive budgets. MyVariations has proven this by creating sleek, high-end product images that rival those of industry giants. With Omi, they've achieved a consistent visual identity that elevates their toothbrushes from everyday items to desirable design pieces. And they've done it all while cutting production costs.

This cost-efficiency is what makes the platform ideal for resource-conscious brands. "I'd recommend Omi to all companies that don't necessarily have huge budgets to create content. It'll enable you to create visual content super fast, with totally different backgrounds. In five minutes and three clicks you can have a professional-quality, ready-to-use image." — Alexis Thiebaut

360° marketing coverage from one single tool

Since July 2021, MyVariations has been all-in on Omi. What started as a fix for escalating costs has become the backbone of a new marketing strategy.

No more expensive photographers. No more scheduling headaches. No more waiting weeks for content. Just on-demand, professional-grade visuals whenever inspiration strikes or trends arise.

By ditching traditional photoshoots, the MyVariations team now covers every marketing angle with consistent, high-quality visuals. From social posts and digital ads to email campaigns and their eCommerce site, they present a unified brand experience across all touchpoints while redirecting the saved budget toward growing their business.

Not bad for a couple of brothers with a new toothbrush — and a smart approach to marketing.