The importance of product photo backgrounds in product photography | Omi.so

Here’s how it works. We create a 3D version of your product in our studio (also known as a 'Digital Twin'). Once it’s done, we add the photorealistic model to your account, and you can create infinite visuals with your product. Play with backgrounds, camera angles, lighting, and even props. Duplicate your scene, swap the products, and boom — you’ve got a catalog. 

This new technology frees you from the costs and time constraints of traditional product photography, which requires physical setups like backdrops, props, lighting rigs, and sometimes even multiple shoots. It also helps you avoid the limitations and quality loss that comes with 2D editing. 

Here are some more benefits of using Omi for your product photoshoots.

Photorealistic results

Ever tried to make a product photo really pop using a 2D editor? It’s like trying to paint the Mona Lisa with crayons.

Photorealism, complete customization, and video can’t be done with 2D tools or AI background removers. Why? Because they’re missing a crucial ingredient: spatial relationships. 

True photorealism is only possible with Omi’s proprietary 3D rendering technology. This is what Omi customers like Endro Cosmétiques love about their new Virtual Studio.

Flexibility

In Omi’s Virtual Studio, you can switch between backgrounds instantly, giving you space to experiment with different looks without needing to reshoot anything. This flexibility is perfect for marketers and eCommerce managers, because it lets them adapt to trends and create targeted visuals for different platforms or audiences — fast. 

This effortless background switching means you can easily create variations of the same product image for A/B testing, before you commit to a visual strategy.

Speed

Traditional photoshoots often take months to plan and execute. And the bigger your product catalog, the longer they drag on. 

But with Omi, you can generate backgrounds in just a few clicks — and from there, simply swap out your products, export the image, and you’ve got all your product visuals in minutes. 

No need for reshoots, touch-ups, or waiting on photographers. Anyone on your team can generate high-quality product shots with Omi. This speeds up your time-to-market and gives you a huge competitive advantage. Especially for time-sensitive initiatives such as seasonal campaigns and product launches when more time in the market equals more cash in the pocket.

No more physical limitations

Want to show your product on a ski slope? How about a rocky coastal path? With Omi’s virtual backgrounds, your imagination is the only limit. Virtual backgrounds remove the need for physical setups, so your product can travel the world without leaving the Virtual Studio. This freedom opens up all new possibilities for your product visuals, so your whole team can get creative.

Complete control

Using Omi, you can tweak backgrounds, lighting and angles instantly — no need for complex equipment, technical skills or the dreaded phrase: “let’s fix that in post.” 

With this level of control, you can fine-tune every aspect of your product images and create consistency across products and markets.

Some brands produce pre-approved scene designs, curated prop collections, and locked settings. This lets them enforce decisions without corporate bottlenecks slowing down global projects. In other words: quality control before content is even created. To learn more about this, check out how Moët Hennessy Wine Estates changed their content operations using Omi.

Use Omi for better product images

From mood-setting to feature-highlighting, backgrounds are the unsung heroes of product photography. They tell your product's story and emphasize all the right features. And with tools like Omi's Virtual Studio, creating scroll-stopping product shots is easier than ever. 

Omi isn’t just another fancy tool — it’s the future of product photography. With it, you and your team can produce high-quality, on-brand product visuals in a fraction of the time, for a fraction of the cost. It’s like having a photography studio in your pocket. 

And remember: next time you're prepping a product photo, give some love to the background. Experiment, tell a story, and watch your conversion rates climb. Remember, in eCommerce, the right background could be the difference between a scroll-by and a sale.