2026 Beauty & Cosmetics Visuals Trends by Jennifer Carlsson
Written by
Tim Arlestig
May 20, 2025
Table of contents
2026 Beauty & Cosmetics Visuals Trends by Jennifer Carlsson
Now is the moment to shape your visual strategy. In this comprehensive report based on 20,000+ companies, the beauty brand analyst Jennifer Carlsson reveals formative trends emerging out of changes to societal values, consumer behavior, and digital culture.
The 2026 trends report is here
Explore this unique look into modern Beauty & Cosmetics visuals
A more authentic landscape in Beauty & Cosmetics visuals
Today’s audiences increasingly value truth and connection over materialism. To help you stay relevant, this report guides you through 3 new dominant movements:
Macro trends
Color trends
Visual trends
Macro trends favor experience-oriented beauty
Rituals, sensory indulgence, and experimentation dominate customer expectations. Brands embracing this offer everything from richer textures to whimsical designs. In the report, you'll discover the macro trends that set the course for the whole industry.
Color trends capture emotional registers
From tenderness in Soft Pink to resilience in Winter Forest, brands are tapping into deeper emotional nuance than ever. This report dives into five major color trends you can adopt for your strategy.
Visual trends bridge lifestyle and fantasy
Audiences desire both the real and the hyperreal. Carlsson’s analysis uncovers how brands respond with a new wave of sensory cross-overs and cinematic shadow plays. Download the full report to explore these five must-see visual trends.
Unlock the complete trends report
The 2026 Beauty & Cosmetics Visuals Trends report offers unparalleled insight for shaping your visual strategy. From trend analyses to a curated library of examples, Carlsson shows you the avant-guard of compositions and color applications. Based on 20,000+ brands, this comprehensive study presents the undeniable macro, color, and visual trends to learn from to succeed in 2026 and beyond.
About the author
Tim Arlestig
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Senior Content Manager
Tim Arlestig joined Omi in 2024 as a Senior Content Manager. In addition to working on Omi's general marketing strategy, he researches and writes about how brands can scale content production with Omi’s Virtual Photo Studio.
