Introducing Omi 4.0: The New Standard for Product Visuals

A new workflow for producing high-quality product visuals - fast, consistent, and built to scale.

At some point, every marketing team hits a wall.

You’re launching across multiple channels. You’re localizing for global markets. You’re juggling SKUs, formats, approvals, and brand consistency while trying to keep up with campaign velocity and deadlines.

The requests keep stacking, the creative pipeline starts to slow.
And suddenly, your team is stuck fixing the system instead of shipping content.

That’s what Omi 4.0 is built to solve.

It’s not just an update. It’s a new foundation for how visual content gets produced. One built around three key ideas:

Creative scale without chaos
Control without friction
Speed without compromise

Let’s get into what’s new and why it changes the game.

STUDIO: A new way to work with visuals

Swap

Using the same product - 3D Digital Twin - change scenes, backgrounds, and props without rebuilding anything.

Lighting, shadows, reflections, product position all preserved. Perfect for localization, rapid variant creation, or refreshing a campaign without starting from zero.

Swap the setting. Keep the story.

Batch Ratio

Create every size and format you need from one scene.

No duplicating files. No manual resizing. Just efficient, multi-channel output - ready for eComm, social, ads, print, and more.

WORKFLOW: Production, organized

Teams & Permissions

Segment your users by role or region. Control who sees what and who can access what.

This keeps work focused and reduces the risk of errors or off-brand content getting through.

Template Configuration

Create locked templates with specific products, accessories, and brand setups - so even non-designers can generate consistent content that meets your standards.

Best practices become reusable. Output becomes predictable.

Approval Loop

Feedback, versions, status, and sign-off all in one place.

No more approvals lost in Slack. No more files floating around. Just a clear system that keeps everyone on the same page.

3DAI: AI at scale, grounded in 3D control

AI tools have come a long way but when it comes to product visuals, most still miss the mark.

They don’t understand proportions. They hallucinate logos and distort packaging. They’re built for inspiration, not execution.

Omi 4.0 changes that.

By grounding AI generation in 3D Digital Twins, Omi creates visuals that are accurate, consistent, and production-ready - not just “close enough.”

AI brand kit

Upload your brand guidelines once. Omi reads them, understands them, and enforces them automatically.

If a visual’s off-brand, it’s flagged.
If it’s good to go, it’s cleared.
No more manual checks. No drift over time. No friction between teams.

Drop in visuals

Start with a photo, a prompt, or an existing image and Omi turns it into a usable 3D asset.

It integrates your product accurately, preserving shadows, scale, transparency, and branding.
Then exports it right back to your AI tools for continued use.

Video

Motion made simple. Use your existing 3D product setup to create animated video content - add camera moves, product rotation, light shifts without reproduction.

Because motion should be a workflow, not a production sprint.