Can a growing supplement brand keep pace with demands for visuals?
Written by
Tim Arlestig
Nov 13, 2025
Table of contents
Can a growing supplement brand keep pace with demands for visuals?
Results at a glance
After creating 3D Digital Twins with Omi, Nutri&Co saw significant improvements to their operations:
2 months → 1-2 days to produce visuals from start to finish
2-3 ads weekly created for Meta campaigns
50+ scenes built for re-using
32 products transformed into Digital Twins
100% first-try validation on all models
Amazon's Choice badges achieved through improved listings
Create unlimited product visuals with Omi
The Virtual Studio lets you scale your production efficiently, so you can meet increasing demands for product content across all markets and channels.
Nutri&Co
Supplement brand Nutri&Co faced a common challenge: their expanding product line outpaced their photography capabilities.
Amazon, Meta, pharmacies, and retail partners like Decathlon all demanded more visuals, faster.
They needed monthly studio shoots to maintain their content pipeline, yet new products launched every two to three months, creating perpetual asset gaps.
"I have always come up with creative ideas to showcase our products, but I had to find a more sustainable solution."
—Jean-Baptiste Gouraud, Artistic Director and Associate.
Battling creative constraints
Nutri&Co ordered Digital Twins of their products from Omi. These photorealistic 3D models are used in the Virtual Studio, giving the user unlimited product visuals on demand.
The supplement brand’s journey to virtual photography with Omi came out of necessity. Sure, classic studio shoots produced beautiful results. But they were a bottleneck, a major cost, and a frustration.
Studio sessions required extensive planning, could only happen monthly, and still left the acquisition team scrambling for assets.
"To keep up the pace, we needed to do a shoot per month, and even that wasn't enough. You do a shoot, and 2 weeks later you have a new product coming out, and you need to take new photos."
Before switching to Omi's virtual photography, nothing delivered the speed and flexibility their growth demanded.
Produce creative, on-brand visuals any time
Omi is the Canva of 3D. Customize templates, add your products, lock in your brand, and export instantly.
The Virtual Photo Studio never closes
Implementing Omi's Virtual Photo Studio trimmed Nutri&Co's production timeline. With 32 products given photorealistic 3D Digital Twins, what previously took two months now takes just 1-2 days.
This enables them to produce new ad visuals weekly, a cadence that classic photography could never deliver.
"I use Omi several times a week, 2-3 times on average. We have 32 modeled products, almost all of them! And we model new ones as they come," Juliette reported.
The virtual sets they created include 48 lifestyle environments and 19 packshot setups. This enables the team to replicate and tweak their minimalist product shots on colored backgrounds as well as complex multi-product range visuals featuring up to 10 items.
"When I make a range visual, I put a minimum of 3 products, but we sometimes go up to 10. It's easier to make product range visuals with Omi than to do them with traditional photography!"
Performance meets creativity
This flexibility proved crucial for Nutri&Co's ability to produce and perform. Because one model per product = unlimited output.
The same 3D Digital Twins power Amazon listings, Meta ad campaigns, Instagram contests, CRM communications, and partner requirements.
“If we run low on stock, we can change the promotion.”
The impact extends beyond efficiency. Nutri&Co found that Omi-created visuals outperform traditional photographs in their Meta campaigns.
"The Omi visuals that work best in ads are interiors, like bathrooms or kitchens," Juliette noted. The ability to experiment quickly ramped up creative output while maintaining brand consistency.
And it worked: their improved Amazon listings earned the coveted Amazon's Choice badges for multiple products.
Clear, consistent product imagery across all SKUs strengthened their presence everywhere.
Empowering teams at scale
Most importantly, Omi democratized content creation within Nutri&Co.
Juliette had previously had "very bad memories with 3D" from her experience with complex software like Maya. Now she creates sophisticated visuals weekly. "Omi is super simple to use, even when you know nothing about it."
She's built a library of templates and scenes for rapid response to briefs and last-minute campaign changes.
"When I receive the brief, I go to Omi, I check if we already have a visual. Either I adapt it or I create it."
Try doing that with classic shoots.
"We had gaps in our visual collection to be effective in ads, and Omi filled them."
They still do some lifestyle shoots with models, but Omi became the solution for product-focused visuals, eliminating the "gray hairs" caused by constant asset shortages.
Nutri&Co now operates with agility, meeting their increasing needs for visuals across the company.
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About the author
Tim Arlestig
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Senior Content Manager
Tim Arlestig joined Omi in 2024 as a Senior Content Manager. In addition to working on Omi's general marketing strategy, he researches and writes about how brands can scale content production with Omi’s Virtual Photo Studio.
