3D marketing and RBF financing: the winning combo for your e-commerce sales

As an e-tailer, would you like to make the most of the growth in your business sector? There are a number of techniques to consider, starting with digital communication.

At Omi, we're convinced of the leverage such a strategy can bring, even if you don't have the cash in the bank to spend on communications. And we're not alone! Our partner Unlimitd, the e-commerce financing specialist, explains in this article how to combine 3D marketing and short-term RBF credit to boost your sales.

1 - Don't miss out on sales growth for your e-commerce site

**The key figures for 2023 published in July by Fevad**, the French e-commerce and sales federation, demonstrate a major trend: the French are embracing online sales. In fact, France ranks second in Europe in terms of sales volume. According to Fevad, sales in 2022 will amount to 150 billion euros, an increase of 13.8% in one year**. For its part, Statista predicts an increase of 43 billion dollars between 2021 and 2025 for retail e-commerce in France. Logically, every e-tailer would like a piece of this growth pie.

So how do you go about boosting the growth of your online store? What actions should be taken in terms of digital communication? Here are the two axes to work on.

1.1 - Attract visitors to your website right from the start

The first action is to acquire and then increase traffic to your online store or marketplace where you sell your products. To increase the number of visits, you need to implement several complementary communication strategies.

• Identify your target audience's consumption channels

• Analyze the consumption habits of your typical customers

• Use SEO and SEA to maximize online visibility

• Consider using lead magnets to collect addresses

• Deploy targeted email campaigns

• Create eye-catching visuals to reinforce your brand's presence

• Integrate 3D technology to animate advertising images and videos

1.2 - Convert visitors into customers by offering the best user experience

Once consumers have been attracted to your website, the next step is to turn them into customers, and then into loyal clients. Here again, digital companies benefit from taking care of their sales tunnel to maximize their conversion rate.

Here are a number of actions to review for such a project:

• excellent article presentation (editorial content and visuals) ;

• fluidity of user experience (UX), page loading speed, etc. ;

• visitor reassurance (after-sales service, product return policy, customer reviews

• customer reviews, blog content);

• actions to minimize shopping cart abandonment, e.g. payment options;

• customer loyalty policyts.

2 - Focus on 3D communication and marketing: a growth gas pedal for e-commerce

When it comes to digital marketing, 3D visualization is a must. Omi, an expert in the field, explains the various advantages of 3D communication for sales activities on the Web.

2.1 - Omi, your marketing partner for visual design and 3D product storyboarding

Omi is a photo and video creation software designed for all brands needing to create visual content to promote their products. Thanks to 3D technology, Omi enables companies to free themselves from the constraints of traditional photo shoots.

Their experts model products in ultra-realistic 3D in their Paris offices. You then find your product in the app and can place it on any background, play with light, add accessories - all without limits. Omi also offers 3D viewers that can be integrated directly into product sheets to boost conversion rates.

Omi specializes in 3D marketing, offering :

• 3D modeling services;

• a 3D studio for product animation and storyboarding;

• 3D viewers for product sheets.

2.2 - The power of 3D visual marketing in your communication strategy

3D marketing offers many advantages for e-tailers seeking to create engaging and immersive shopping experiences for their customers. What's more, using 3D marketing gives brands a** modern, trustworthy image**. 3D is an excellent way to better communicate with your target market!

Studies show that 3D marketing increases the impact of visuals offered to Internet users. But that's not all! Here's why this 3D strategy is a hit with Omi customers:

• your items for sale come to life thanks to 3D technology ;

• you mathematically increase engagement rates on social networks by around 63%;

• reduce your annual agency photo budget by an average of 70%;

• almost double the conversion rate of a product sheet;

• increase the value of the average shopping basket by 32%;

• halve the customer return rate.

2.3 - 4 concrete actions to boost your sales with Omi 3D communication

Discover what Omi has to offer e-commerce companies for the design of their 3D visuals.

n°1 - Enhance the design of your bestsellers with 3D visuals and animations

Your products deserve the spotlight, thanks to unique visuals! With a 3D visual, each of your products is sublimated. Far from the technical image we may have of it, 3D is now accessible to all companies thanks to Omi. Without spending a lot of money or needing to be trained, **thanks to Omi's 3D technology**, you get product visuals of perfect quality and realism.

Omi also lets you easily integrate 3D viewers into your e-commerce site, removing the screen barrier. Your customers can rotate your product in all directions, zoom in on details, with the same proximity as in a store! This interaction considerably increases their understanding of the product and its use, and allows you to dispel any doubts that may be holding back a purchase. 3D viewers are a real asset for increasing your sales easily!

n°2 - Design special offers in our 3D studio that captivate your customers

How about using 3D marketing to launch your next advertising campaign, special offer or seasonal sale? Omi gives you access to **thousands of ready-to-use 3D models and templates**. Whether it's Christmas or Valentine's Day, you'll find the perfect setting to showcase your product and draw your customers into your world.

Omi's 3D studio contains all the tools you need to create professional visuals. Add animation to videos, change viewing angles, adjust lighting, accessorize every scene and more. Thanks to 3D technology, in just a few minutes you'll have a rendering that's always perfect for engaging your customers.

n°3 - Create your own 3D videos and add testimonials to create impactful advertising

3D visuals not only enhance your products, they also create emotion. With Omi's technology, **design your product videos** with animations in just a few clicks. Rotation, levitation, traveling: ready-to-use animations let you showcase your product and capture the attention of your target customers. All you need to do is add social proof - such as a customer testimonial - to perfectly complete the 3D video presentation of your product. You've just created an ultra-impactful advertisement in a matter of moments!

For example, Romain de Bascher, co-founder of GAMEL HELMETS, used Omi's **software** to create a [30-second video in 2 hours](https://www.omi.so/fr/use-case/customers/high-tech) to launch a brand of bicycle helmets.

n°4 - Prepare your own high-quality visuals for your social networks and Ads campaigns

As we all know, you need to renew your Ads visuals on a regular basis. Competition is fierce in e-Commerce, and marketing teams must constantly publish new content to stay visible. To keep your audience engaged, Omi lets you create visuals in just a few minutes to promote your products.

Omi then lets you export your new product visuals in any format you like, especially for your social network publications. Story, real, square: now you can feed all your social networks with aesthetic, engaging content!

3 - Accelerate your 3D marketing spend with Unlimitd financing

3D marketing is a powerful weapon for selling. It's just that companies need to have the cash to spend, even if they don't use traditional advertising agencies! E-tailers now have simple, innovative solutions to spend on advertising without waiting.

3.1 - Why spend money on advertising, such as visuals and 3D animations, if you don't have the cash?

The bootstrapping technique involves waiting until you've made enough profit to invest. This is clearly a time-consuming method. However, the e-merchant sees the growth of his business within reach. They want to get on board without delay.

The more an online retailer promotes its brand through high-quality digital communication, the more it boosts sales. It's the same with 3D marketing. Today's spending is helping to bring in new customers, validate larger shopping baskets, and so on. So, in this business sector, it's urgent to act without delay, and even without cash flow.

3.2 - Unlimitd advances you the money for your 3D communication in less than 48 hours

[Unlimitd](https://unlimitd.com/?utm_source=partner&utm_medium=blog&utm_campaign=omi) is the specialist in revenue-based financing (RBF) for e-commerce development. Find out what RBF is and why you can get it in two days to pay for your marketing expenses 3D.

Unlimitd, the e-commerce financing specialist

Since 2021, Unlimitd has been active in the field of _revenue-based financing_, a new form of short-term financing straight from the USA. This fintech uses technology to finance e-commerce companies in particular. Convinced that access to traditional bank credit often remains complicated for this sector, start-up Unlimitd is revolutionizing short-term credit.

Non-dilutive, transparent, with no personal guarantees and simple to deploy, these new financing solutions facilitate growth projects. What's more, thanks to the algorithms developed for its unique file analysis method, Unlimitd doesn't ask you for a business plan or balance sheets for the last three years.

Unlimitd's offer for your advertising campaigns

Unlimitd finances the working capital requirements (WCR) of e-commerce companies. This French player in the field of WCR offers short-term credit for expenses such as 3D marketing. Customers repay the advance on the basis of their future revenues, generated by the sales generated by their communication campaigns.

Unlimitd, the solution for entering the virtuous circle of growth

That's the beauty of the Unlimitd approach! Imagine the process. You increase your visibility with a 3D presentation and animation of each eye-catching product. These visuals make your brand impossible to ignore. You become _top of mind_ and consumers buy.

Meanwhile, Unlimitd pays Omi's bills directly for you. You concentrate on your business. With a repayment schedule that's anything but rigid, you don't strain your cash flow. As your sales grow, you generate cash inflows that are used again to accelerate your communication to sell even more.

Unlimitd's other solutions for financing working capital requirements

Unlimitd doesn't just finance your 3D marketing, Google Ads, Meta Ads, LinkedIn Ads and other campaigns. This fintech also intervenes in other aspects of the e-merchant's WCR:

• financing inventory build-up for an online store ;

• cash advance for sales on marketplaces, as soon as the customer's basket has been validated on the platform.

We've come up with a winning combo to boost your e-commerce sales. Adopt Omi 3D marketing for your advertising campaigns, as well as for regular or seasonal communication on your site.

The Unlimitd platform lets you access these expenses easily and without delay. With this dual strategy, you're sure to boost your digital business. Bonus: thanks to Omi, take advantage of a reduced commission of 1% on your Unlimitd loan via this link!